Thursday, 24 February 2011

Vocabulary

Buzz Words: "Wow", "Exclusive", "Free" are all examples of this.

Puffs: Colourful boxes promoting features inside.

House Style: A magazine's distinctive design that distinguishes it from its competitors.

Strap Line: A slogan

Banner: Text which stands out on a coloured background generally at the bottom of the magazine.

Copy: The Main Story in the Magazine

Anchorage Text: The way in which text helps to pin down the meaning of a picture and vice versa.

Pugs: Placed at the top left and right corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there.

Motto: Memorable phrase that is recognisable to a brand

Headline: Catchy Title for the main article

Sell Lines: Text on the front cover that helps to sell the magazine to the audience

Caption: Description of the main image

Masthead: Name of the magazine

Lead: The introductory paragraph of an article. Usually written in bold or capitals.

Drop Capitals: Really big letter that starts off an article

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