Feminists believe that media output comes from a patriarchal order and that the output is aimed at disempowering women, a female theorist called Laura Mulvey had a theory on the male gaze were she argued that the male gaze took precedence over the female gaze she also says that actresses appear as eye candy to appease the male gaze . While media is a patriarchal society Mulvey also argued that media was created by men for men. Mulvey also argued that the idea of a female movie star would see the star looked at as an object rather than a person.
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